Social Listening
Catch brand mentions and reply where it matters.
Hear every mention, in one place
Your brand gets talked about across more channels than any one person can watch. FinalPost's unified Inbox brings DMs, comments, mentions, and reviews from your connected accounts into one place, side by side — and the social listening agent analyzes that chatter into signal groups, suggested reply templates, and content angles.
Each item arrives with context so you can triage in seconds:
- Who it's from and which channel it came in on.
- Sentiment — positive, negative, or curious.
- Intent — praise, a complaint, or a buyer evaluating their options.
That means you spend your time on the messages that move the needle, not scrolling through noise.
Reply where it matters — in your voice
Open any conversation and choose Draft reply. FinalPost writes a suggested response in your brand voice, so it sounds like you, not a generic bot. Edit until it's right, then send. Routine replies fly; nothing goes out automatically.
For sensitive threads — complaints, legal or compliance topics — FinalPost flags the item as high-risk and asks you to confirm before the reply sends. You get speed on the easy stuff and a human checkpoint exactly where it counts. You can also turn on alerts so flagged messages never sit unanswered.
How it fits your workflow
- Mentions and messages from your connected channels land in the Inbox, ready to answer with AI-drafted replies.
- The social listening agent runs on a schedule you set and surfaces recurring themes and suggested reply angles.
- Use bulk actions to clear several routine items at once and prioritize anything negative or high-risk.
Listening only earns trust if you act on it. FinalPost closes that gap — catching the moment, drafting the response, and keeping you in control of what actually gets sent. Start on the free trial and connect your channels to see your first mentions roll in.