Media Outreach
Draft journalist pitches and press follow-ups that land.
Pitches that read like you wrote them
Earned media moves the needle, but the work behind it — finding the angle, writing the pitch, chasing the follow-up — is the part that quietly never gets done. The media outreach agent, one of FinalPost's specialized AI agents, takes that load off you.
It researches your brand and your story, then drafts:
- Journalist pitches built around a clear, newsworthy angle.
- Press follow-ups that nudge a thread along without sounding pushy.
Everything is written in your brand voice, so a pitch sounds like a real person who knows the company — not a template blasted to a list.
You approve every word
Outreach is high-stakes: the wrong tone in front of a reporter is hard to take back. So the agent drafts; you decide. Its work lands in your Publish Queue, where you review, edit, and approve before anything is used. Nothing goes out on its own unless you explicitly set the agent to full autonomy — and for press, most teams keep a human in the loop.
How it fits your workflow
- Set it up with your website, audience, and goals so the agent understands your story.
- Run it on demand with Run Now, or on a schedule so fresh angles surface as your news develops.
- Review and refine drafts in the queue, then put them to work.
- Keep your brand voice current so each round needs less editing than the last.
Outreach shouldn't stall because no one had time to write the next pitch. FinalPost keeps a steady supply of angles and follow-ups ready for your sign-off. Try it on the free trial — nearly every feature free for a week, no card-first commitment.