Post Images
A picture made for each post, planned around its hook, ready before you approve.
A picture for the post, made from the post
Some networks will not take words alone, and on the rest a good picture is what stops the scroll. In the Publish Queue, any social draft can have a picture made from what the post actually says.
The picture is planned before it is drawn. Brand Studio reads the post, works out the scene that fits it, and can add a short headline taken from the post's own hook. You see the result on the draft before anything is approved.
Where it matters most
- Instagram and Pinterest need one. A draft for either with no picture says "Instagram needs an image" and offers Create an image. Approve stays greyed out until the picture is there, so you always see it before it goes out.
- Everywhere else it is your choice. On LinkedIn, X, Facebook, Threads, Bluesky and the other social channels, Add an image makes one from the post.
- Agents can bring their own. Where image generation is switched on, a Social Media agent's drafts can arrive with a picture built from the agent's image brief.
You stay the art director
- New image swaps the picture for a fresh one.
- Remove image posts without it, where the network allows text alone.
- If a picture cannot be made, the draft is not lost: it waits in the queue and you can try again. That is true even for an agent set to auto-publish. A post that needs a picture is held for you instead of being sent to fail.
- Change the picture on an approved post and it goes back for approval, because what goes out has changed.
Some images come back without a headline, and a headline can be worded differently from how you would say it. Review both the picture and its words, the same as you review the text.
Want motion instead? See AI video. The step-by-step is in Publish queue.